Job Ads

Job Ads

You've heard of buyer beware when selling used cars or homes, let's take a look at job adverts regarding the employment industry.

Job seekers should be aware of exactly what goes into creating the job ads in order to completely understand the hiring process. This will give them a better strategy when applying, obtaining an interview, and finally securing or landing the job. The first and foremost point to consider is reading job adverts. Taking the time to read and study job ads and the requirements of the position is important when evaluating your skills and qualifications. Neither employer nor employee likes their time wasted and answering job ads in which you are not qualified for does just that. Secondly, follow instructions. No phone calls means no phone calls. Job adverts recommend the desired ways of communication. Submit your resume accordingly and follow up in a professional manner.

When creating the job adverts, there are many points to consider. Employers should list specific skills and include as much information about the open position as possible to avoid receiving mass resume submittals of individuals whom are not qualified. Keeping the company name confidential avoids potential candidates "showing up" for unscheduled interviews or unannounced. Being aware of the market, both industry location and salary information is beneficial when planning your marketing strategy. Identifying regions that contain what you are searching for, then placing job ads within the area will create a direct stream of qualified individuals responding.

Like any successful marketing task, job adverts are no different. The AIDA marketing strategy applies to job ads just as it would to selling a product. AIDA is an acronym used in marketing for Attention, Interest, Desire and Action. An employer must first get the "attention of qualified potential candidates to the job adverts. In most job ads, the title of the position is used as the title of the ad and is enough to get the job seeker reading. It is the interest" that is sometimes a difficult task to achieve. Let's face it, reading job adverts is not high on the list of "best sellers" in the entertainment world, however, it is a necessity to job seekers and peaking their interest in a job opening is the key factor in achieving responses and filling the position. Remember, this is the objective of job ads. Creating a "desire" in this case, is making the potential employee want the job. Job ads are difficult to prepare but including company highlights and stories about the success of the business in the job adverts are ways of making your job desirable or wanted. Job adverts should include explicit directions or instructions on the "action" required. It is imperative job seekers know what action to take to respond. How the job ads are interpreted will determine how the reader reacts.

Whether or not you are reading job adverts as a job seeker, or creating job ads as an employer in search of the perfect candidate, it is imperative to remember buyer and seller beware and be aware. Read, research, and react. Make good decisions and good luck.


'Employers should list specific skills and include as much information about the open position as possible to avoid receiving mass resume submittals of individuals who are not qualified.'